Scop

Mecher is a mobile-first social marketplace platform that integrates person-to-person commerce with real-time social interaction. It focuses on three core verticals:

Real Estate for Rent
Vehicles for Sale
Consumer Goods to Buy/Sell (e.g., electronics, fashion, homeware)

Mecher aims to foster trust through social profiles, chats, community groups, and user-driven content.

Objectives

• Design a seamless mobile-first user experience for listing, browsing, and transacting.
  

• Enable trust-building mechanisms through social features (profiles, likes, reviews, chats).
  

• Allow category-specific workflows (e.g., rental application for real estate, ownership verification for vehicles).
  

• Ensure fast and simple onboarding for both sellers and buyers.
  

• Empower users to build reputation, follow others, and interact beyond transactions.
  
  

1. Discovery & Research

Market Audit: Analyze competitive platforms (e.g., Facebook Marketplace, Craigslist, Yad2).

User Interviews: Identify motivations and pain points for each product category.

- Persona Development: Create 3-4 personas including:
- First-time renters
- Casual car buyers
- Young resellers
- Community-focused shoppers

2. Feature Definition & Prioritization

Core Marketplace Features:
- Listing creation (photos, price, category, location, condition)
- Search & filtering (by location, price range, type)
- Chat between buyers/sellers
- Secure contact verification

Social Layer Features:
- User profiles with reviews, badges, and history
- Ability to follow users, save favorite listings
- Feed of local updates, listings, and posts
- Community groups by city or interest

Vertical-Specific Tools:
- Rental application flow with calendar availability
- Vehicle VIN entry and ownership details
- Product condition grading system

3. UX/UI Design Process

Information Architecture
- Navigation structure for marketplace + social

User Flows
- Buyer journey, Seller journey, Renter journey

Wireframes & Prototypes
- Mobile-first interactive flows in Figma

Design System
- Modular components, iconography, typography, color palette

Usability Testing
- Remote testing with 6–8 participants per core flow

Process